Author Brand
โA Step-by-Step Guide to Building Your Identity
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Who is your ideal reader?
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What makes your book cover resonate with your audience?
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Social media presence: How to build your profile from scratch.
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What sets you apart and helps you stand out as a professional in the field?
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What every author needs to know about book events?
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How to build your own platform and avoid relying solely on social media for book marketing?
You know deep down who you're meant to be—the well-known author who captivates readers, makes a lasting impact, and lives a fulfilled life.
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You’ve got the drive, the ambition, and you already know that book publishing isn’t just about writing—it’s a business. To succeed, you need to step into your power, own your unique voice, and
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build meaningful connections
with your readers
—the loyal community that will stand by you, support you, and celebrate your journey for years to come.
YES
Book publishing
is a strategic game
AUTHOR BRAND
Without a strong author brand, you're just another name on the shelf—
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and it's that connection that builds loyalty and
long-term success in this business.
Book marketing and building your author brand can feel overwhelming, especially when you're trying to do it all alone. But you don’t have to!
You’re here because you understand how important is to start building your author brand and need the right partner to help you along the way.
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readers connect with the person behind the story, not just the book,
As a creative entrepreneur, I resonate with the complexities of your book publishing journey.
I am keenly aware of the myriad challenges that arise along the way.
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Struggling with sales
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Lacking a clear marketing strategy
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Feeling lost on social media
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Building an engaged audience
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Creating a book cover that capture attention
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Setting up and
managing
your website
Together, we’ll collaborate
as a team
to turn these challenges into
stepping
stones
powerful
and create a successful path toward a
fulfilling author life.
Together, we’ll craft a distinguished brand that:
Highlights your unique voice and writing style with precision.
Captivates with elegant, unforgettable visuals.
Inspires readers to connect deeply with your literary journey.
Step 1
Let's start with the most important question
Who is your ideal reader?
Knowing your ideal reader before you start writing and marketing a book is like knowing the secret ingredient to a perfect recipe -
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it’s absolutely essential.
Imagine cooking a gourmet meal without knowing who’s coming to dinner. You could end up serving a five-star dish to someone who just wanted a burger and fries! Have you ever considered who you’re cooking for when you write?
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Understanding your target audience โ
allows you to tailor your content to their tastes. What do you think your ideal reader craves in a story?
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This comprehensive workbook filled with questions is designed to help you understand the psychology of your ideal reader.
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Subscribe for writing tips and building your author brand,
and gain access to a collection of free materials tailored especially for the beginner stage of your writing career.
Step 2
Stunning Book Cover
Picture this: you've poured your heart and soul into creating a literary masterpiece. It's time to bring your creation to the world, but hold on tight! Before you take that leap, you must have a professionally polished product that effortlessly rises above the competition—the key lies in the irresistible allure of your book cover, the ultimate weapon in your marketing arsenal.
Imagine a cover that commands attention, tailored precisely to your manuscript, meticulously crafted to captivate your target audience within your genre's expectations. By seamlessly blending the latest trends in graphic design with the unique essence of your story, your book cover becomes a gateway to success—a symbol of quality that promises a remarkable reading experience.
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Without this perfectly curated visual masterpiece your hard work could be lost in an ocean of overlooked manuscripts, forever hidden from the eager eyes of potential readers. It would be like tossing your meticulously edited and crafted words into the abyss, and we simply cannot let that happen.
Step 3
Brand Your Social Media
You've taken that crucial step, securing an extraordinary book cover that sets you apart from the rest. Now, it's time to unleash the full potential of your marketing campaign, establishing your author brand and igniting a fire of enthusiasm among your target audience.
Social media platforms have become the beating heart of our interconnected world. They offer an unprecedented chance to connect directly with readers, build your author brand, and amplify your book's visibility. Through carefully crafted posts, captivating visuals, and meaningful interactions, you can foster a genuine community of book enthusiasts who eagerly await your every update.
From sharing behind-the-scenes glimpses of your writing process to hosting lively discussions about literature, social media empowers you to forge authentic connections and ignite enthusiasm for your work. Despite what people may think, social media is a complex system that demands expertise, much like any other skill that needs to be mastered.
The key to success in building your brand and mastering the social media game lies in
meticulous planning and implementing a strategic approach to your posts.
In the realm of social media, it is widely recognized that a mere
25% of your posts should revolve around promoting your book.
The remaining 75% should be dedicated to captivating your audience and
establishing a strong connection with your target group.
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You're probably wondering what will captivate your audience.
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You can entail an array of different content, such as:
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book reviews
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intriguing writing facts
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amusing jokes related to reading or writing
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uplifting quotes to inspire
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behind-the-scenes glimpses into your life as a writer through short videos coverage of book events and festivals or
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anything that resonates with readers and delves into the intricacies of the writer's journey.
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Download a FREE List of Engaging Post Ideas specifically tailored for self-publishing authors, empowering you to navigate the ever-changing landscape of social media platforms.
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Let your posts become windows into your world, inviting others to experience the essence of who you are.
Share the moments that shaped you,
the triumphs that propelled you forward, and the challenges that made you resilient. Paint vivid pictures with your words, accompanied by images that speak volumes, giving life to your story.
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Embrace authenticity and vulnerability,
for they are the cornerstones of genuine connection.
Let your passions ignite the flames of inspiration in others, sparking conversations that bridge distances and cultivate a sense of community. Celebrate your achievements, both big and small, and encourage others to do the same.
All prices are in Euro €
Starter Pack price:
€150
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I've got just the thing to kickstart your journey in promoting your new book.
Introducing the starter pack for book marketing—a collection of branded social media posts that open up a world of possibilities and pave the way for success. Remember, limit your book promotion posts to just 25% of your overall social media sharing.
Starter Pack for
Book Marketing includes:
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โPost x1 - Cover Reveal Date
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Post x1 - eBook Discount or FREE eBook
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Post x1 - Main Points (with arrows)
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Post x2 - About the Book
The package is crafted to complement the design of your book and meet your specific needs and requirements, includingunique background, fonts, and text.
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While the showcased example is tailored to a size of 1080x1080 px, I can also create it in dimensions such as 1200x628 px (the recommended size for Facebook advertising) or any other size you prefer.
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If you prefer specific types of ad images, you can opt for just one or two.
>> Simply select and pay €50 for the first post, and an additional €35 for each subsequent one.
Social Media Cover
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โCover x1 - Your Book + Read Today / Buy Now etc.
(for social media of your choice Facebook, Twitter or LinkedIn)
* If you'd like the identical cover for all these social media profiles, there's an additional €10 fee for resizing it to fit each extra platform.
Social Media Cover price:
€75
5
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Book Review Post price:
€50
Book Review Post | Reusable Template
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Select your favorite reusable template.
1x1, horizontal post or story post
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Once your book is set up with this template, you can share the new reviews from delighted readers.
Best choice for Facebook, LinkedIn or Twitter
* For only an extra €10, I can transform the same template into a completely new look. Send me your latest review, and I'll change the background and ribbon colors to give you a fresh, updated post to share with your followers.
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Best choice for Instagram
Story Size for Facebook or Instagram
Using story posts on social media is a compelling way to engage your audience and boost your online presence.
On platforms like Instagram and Facebook, stories appear at the top of the feed, ensuring that your content is front and center for your followers, increasing your chances of being seen.
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Add some moving effect from the Instagram app, throw in a catchy sticker with a link to the book and a groovy soundtrack, and voilà!
You've got yourself a captivating post that'll help pave the road to success.
In addition, I can create posts that announce book awards, or even introduce the main characters through captivating photo collages accompanied by brief descriptions.
The possibilities are endless, limited only by your imagination.
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Get everything bundled together and enjoy a discount!
€275
€250
*
Step 5
Elevate a professional image,
ensuring a polished appearance for
your book event.
Employ marketing print materials to enhance your results further.
Author logo, business cards, flyers, retractable banners, and posters are invaluable tools for promoting your author brand on book events, engaging audiences, and creating a lasting impression.
Flyers
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Flyers serve as portable information hubs, providing a snapshot of your book event's key details. Compact and visually appealing, they are ideal for distribution in high-traffic areas, bookstores, and community centers. Use vivid imagery, compelling taglines, and essential event information to entice potential attendees. Include QR codes for easy access to additional event details or online ticketing.
€200
A5 /
Front & Back
€200
Single Sided
Retractable Banners
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Retractable banners offer a dynamic visual presence, instantly grabbing attention in crowded spaces. Position them strategically near the event entrance or key gathering points to attract passersby. Incorporate eye-catching graphics, your book cover, and event highlights. These banners are not only visually appealing but also portable and easy to set up, making them a versatile choice for both indoor and outdoor book events.
Posters
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Posters act as large-scale canvases to showcase the essence of your book and event. Place them in prominent locations such as bookstores, libraries, and local businesses to generate buzz. Design posters with striking visuals, concise event details, and a clear call-to-action.
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Include endorsements or quotes from notable individuals, if available, to build credibility and generate interest. Posters create a lasting impact and can serve as visually memorable reminders for potential attendees.
Author Logo & Business Card
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The author's logo is a visual cornerstone, meticulously designed to embody the essence of your brand. Strategically placed on book covers, websites, and social media platforms, it reinforces consistency and boosts recognition, creating a distinct visual identity for the author.
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Complemented by business cards that carry the logo alongside essential contact details, these tangible extensions serve as powerful tools during events and networking opportunities, leaving a lasting impression and facilitating connections with readers, publishers, and potential collaborators.
€350
Logo &
Business Card
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after
By seamlessly weaving together elements like your author logo, business card, flyers, retractable banner, and poster, you craft a comprehensive promotional strategy. This dynamic mix guarantees a multifaceted approach that not only grabs attention but also adeptly communicates information, enticing individuals to actively engage in your book event.
Step 6
Unleash the power of
a professionally designed website
tailored to your unique author brand and literary vision
Establishing an author website is a critical step in building a brand that resonates with your audience. It serves as a central hub, an online destination where readers can engage with your books, get to know you better, and join your community. Let's delve into:
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Why having a website is paramount
for your author journey?
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Building your email list
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First and foremost, an author website enables you to
start building your email list -
an invaluable asset for future book promotions.
By offering an opt-in form or newsletter subscription, you can entice visitors to join your mailing list. This allows you to establish direct communication with your audience, keeping them informed about upcoming releases, exclusive content, author events, and more. Your email list becomes a dedicated community of passionate readers who are eager to support and engage with your work.
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A dedicated space to showcase your books
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It allows you to present your works in a professional and visually appealing manner, giving readers a glimpse into their captivating worlds. You can display enticing book covers, share intriguing synopses, and provide links for easy purchase. This not only helps generate interest and excitement but also
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serves as a convenient gateway for readers
to explore and connect with your literary creations.
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Building a deeper connection with your audience,
fostering loyalty and trust
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Beyond promoting your books, an author website also affords you the opportunity to showcase your author brand and personality. You can provide a compelling author bio, share your writing journey, and offer insights into your creative process.
This personal touch creates a deeper connection
with your audience, nurturing loyalty and trust in a way
that feels genuine and meaningful.
Additionally, you can include a blog, short stories section or news section to share updates, musings, and behind-the-scenes anecdotes, further enriching the reader experience.
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Your website is a consistent and reliable hub
for readers to find you
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Having a website grants you control over your online presence and brand image. Unlike social media platforms, which are subject to ever-changing algorithms and restrictions,
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your website remains a consistent and reliable hub
for readers to find you.
It ensures that your audience can easily discover your books and access the latest information about your authorship.
In summary, an author website is a powerful tool for introducing your audience to your books and building a strong author brand. It allows you to showcase your works, cultivate an email list for future promotions, and establish a direct connection with your readers. Embrace the opportunity to create an online home that reflects your literary world and serves as a bridge between you and your devoted readership.
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